Flickr is a social photography website which allows you to upload and share your pictures with friends and family, registered Flickr users as well as the general internet audience.
Flickr’s built-in social features, strong user community and growing mind share has transformed it into a viable platform for marketing your website or business. Some bloggers like Barry Schwartz and Matt McGee have written about how Flickr can be used to drive traffic to your website or online business.
According to HitWise, Flickr is currently the #2 photography website in the U.S, UK and Australia, while holding a U.S marketshare of 38%. While it still trails Photobucket in all three markets, Flickr’s global presence means that it possibly has a greater market share in various other countries.
Networking on Flickr to Promote Your Website
The Flickr community is close-knit and many of them interact through a great variety of Flickr groups, with each of them having their own discussion board and pool of photos. These groups are either public, invite only or completely private.
Joining a group and submitting your photos is a good way to get some exposure for your website and profile. Another networking method familiar to most bloggers is to actively comment on pictures that you come across.
This will get some users to click through to your profile page, which should have an introduction and link to your website or business.
Alternatively, you can also create your own group if you do not find any which fit your interests or website focus. Here’s how you can get started: Go to the Flickr Groups homepage, do a search using keywords related to your site or interests and then join the groups that are active or interesting.
Finding a group that is active is important. Some of the groups I’ve come across are dead, with the last image shared several months ago. The members aren’t interacting within the group anymore.
You should examine two main factors before you join any group: The overall size of the group and secondly, the date of the latest discussion post and last image submitted.
You can track their image sharing activity via RSS before proceeding towards deeper interaction.
Flickr’s built-in social features, strong user community and growing mind share has transformed it into a viable platform for marketing your website or business. Some bloggers like Barry Schwartz and Matt McGee have written about how Flickr can be used to drive traffic to your website or online business.
According to HitWise, Flickr is currently the #2 photography website in the U.S, UK and Australia, while holding a U.S marketshare of 38%. While it still trails Photobucket in all three markets, Flickr’s global presence means that it possibly has a greater market share in various other countries.
Networking on Flickr to Promote Your Website
The Flickr community is close-knit and many of them interact through a great variety of Flickr groups, with each of them having their own discussion board and pool of photos. These groups are either public, invite only or completely private.
Joining a group and submitting your photos is a good way to get some exposure for your website and profile. Another networking method familiar to most bloggers is to actively comment on pictures that you come across.
This will get some users to click through to your profile page, which should have an introduction and link to your website or business.
Alternatively, you can also create your own group if you do not find any which fit your interests or website focus. Here’s how you can get started: Go to the Flickr Groups homepage, do a search using keywords related to your site or interests and then join the groups that are active or interesting.
Finding a group that is active is important. Some of the groups I’ve come across are dead, with the last image shared several months ago. The members aren’t interacting within the group anymore.
You should examine two main factors before you join any group: The overall size of the group and secondly, the date of the latest discussion post and last image submitted.
You can track their image sharing activity via RSS before proceeding towards deeper interaction.
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