To outsiders, Twitter can seem like a big waste of time; a bunch of egomaniacs telling the world what they ate for lunch or what they think of the latest contestant on “The Bachelor.” But to those who use it and love it, it’s an invaluable resource. I’ve used Twitter to find new jobs, locate sources for articles, and gather information on a variety of topics.
There are many ways to use Twitter for business and personal success. However, until recently, I couldn’t put a dollar amount on Twitter. Then I discovered Sponsored Tweets, an advertising platform that connects companies with tweeters.
About Sponsored Tweets
SponsoredTweets is a marketplace that allows you to sign up as either an advertiser or a tweeter. Advertisers compensate tweeters with a per-tweet price, in exchange for their tweets. You can set your price, choose your categories and keywords, and then approve or deny offers from advertisers as they come in. After accepting an offer, your account will be credited within 24 hours of the tweet, and accounts can be cashed out once they reach $50 or more.
Features and Benefits
SponsoredTweets focuses on creating an open and transparent marketplace. This means that tweeters approve every single tweet before it gets sent out and choose when to send it out, instead of SponsoredTweets choosing the time and injecting it into your Twitter stream. Tweeters also get to choose the wording of their tweets, within accepted guidelines and examples.
Because of the focus that SponsoredTweets puts on openness and transparency, every single sponsored tweet is required to be disclosed. Disclosure is an essential element of the SponsoredTweet system, and tweeters are given several phrases and options to choose from when it comes to disclosure, preventing a difficult to understand or out of character sounding tweet.
The tweeter has complete control over their Twitter account at all times, and SponsoredTweets is a whitelisted Twitter application that has gone through Twitter’s API approval process. They also authenticate through Twitter’s OAuth process and never store your username or password. Again, every single sponsored tweet must be approved and worded (if they choose) by the tweeter before it is sent out, as well.
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