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Web 2.0 Basics for Internet Marketers

There are a few different definitions for the term Web 2.0. When
you start looking at the various definitions, it can become quite
confusing. But in terms of Internet Marketing, it can be
simplified. Web 2.0 allows you and others to interact through a web
application. There are varying elements of Web 2.0. Let's take a
look at them.

1.Social Networking: Sites like MySpace and FaceBook have become
extremely popular. This is Web 2.0. People are able to create
profile pages, create a friends list, blog, and add comments to
their friends profile pages. They can also send broadcasts out to
their friends' lists. Internet Marketers have really learned how to
use sites such as these to their advantage, in order to reach a
mass market.

2.Social Bookmarking: Keeping bookmarks of your favorite websites
on your own computer is one thing. Keeping your favorite bookmarks
in a web environment that other people can share is Web 2.0. As an
Internet Marketer, you can bookmark every page of your website, and
tag each bookmark with your keywords. Other users of the social
bookmarking sites can search by keyword, and your site will come up
in the results. To save time, use a service such as Onlywire.com to
send your social bookmarks to multiple bookmarking sites at once.
It's free.

3.User Driven Content: Building a website no longer takes tons of
content. Look again at MySpace. The creator of MySpace didn't build
the content there - the people who use MySpace build the content,
and it is updated every minute of the day! It is wise, in this day
and age, to create sites that allow the users to build the content.

Blogging and RSS also play a part in the Web 2.0 revolution. Video
and podcasting also have a place in this bright new technological
world. Sites like YouTube.com, where anybody can upload their
videos, are as popular as MySpace.

As an Internet Marketer, you must keep up with the changes in
technology, and Web 2.0 implements many changes in technology, as
well as how information is presented and shared on the Internet. If
you haven't already started participating in Web 2.0 concepts, you
need to get started today!

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